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What is cruelty-free?
“Cruelty-free” is a term coined for labeling products and chemicals that haven’t been tested on animals for the last 5 years. While science evolved in many aspects with the help of new technologies and methods, many scientist in the food, beauty, home hygiene and petfood industry are still using the primitive method of research that has been around since Roman history (2nd century) commonly known as animal testing, in vivo testing or vivisection.