Is Dove cruelty-free?

Is Dove cruelty-free?

Recently Dove has shared the news that they are now certified cruelty-free by PETA. Seeing a ray of hope, I was happy. However, when I read that Dove will still be selling in China, I started having doubts and went on researching about it.

For today post I won’t be examing Dove’s animal testing policy. The reason being that in their policy, they only mentioned that they never tested on animals and that they are now PETA certified. However, they gave no information on why they are remaining in China. PETA also did not give any info as to why Dove is still selling in China. However, I assume that it’s the same reason as Wet N Wild’s.

Does Dove test on animals?

No, Dove proudly states that they have been testing on animals during these past 30 years.

Is Dove cruelty-free?

The term cruelty-free is usually used to specify whether a brand tests on animals or not. Since nowadays it’s rare to find a brand that admits that they test on animals, I changed my definition of the term cruelty-free. My definition of cruelty-free is a brand that is completely against animal testing. What I mean is that if they accept the risk that their products might be tested by authorities, for me they support animal testing so not cruelty-free. Due to the fact that Dove is still selling in China, I would not consider it as cruelty-free. I know that I am contradicting PETA, a source I trust to assess a brand’s cruelty-free status. However, we are not sheep and trust something blindly. After 8 years in this niche, I learned to have also my own opinion even if it does not agree with my sources. So, until PETA states that they have found a way to ensure products not to be tested by authorities during non-routine testing, I have to consider Dove as a brand that supports animal testing. So my answer is no, Dove is not cruelty-free in my opinion.

How do you know that Dove still sells in China?

As I mentioned both Dove and PETA gave no info about China. So one way to know if Dove still sells in China is to look for Dove’s official website for the Chinese market. It’s easy. Google, the keywords Dove China and the first result you get is a link to Dove China’s website.

I hope this clarifies things. If you have more questions, please ask. There are a lot of misleading information around, so I would be happy to help you understand the fine print.


(a.k.a. Fiona Vella) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.