Is Schwarzkopf (Testanera) cruelty-free in 2021?

Is Schwarzkopf cruelty-free?

Since I live in Germany, my feed is full of adverts from German cosmetics brands, most of which are not cruelty-free. Many times I mark these adverts is not relevant but, I keep getting them. One of the adverts that caught my attention was from Schwarzkopf, previously known in Italian speaking countries as Testanera. Schwarzkopf are currently advertising their new vegan range in Germany. Unfortunately, most vegans assume that if the range is vegan, the brand should be cruelty-free as there is the misconception that these two terms mean the same thing, which is not the case. The term vegan means only that it does not contain animal-derived materials or ingredients, while cruelty-free only means that the brand does not support animal testing. So to help vegans from falling into this trap set by such companies, I thought of being proactive and explain why Schwarzkopf is not cruelty-free.

Does Schwarzkopf test on animals?

I could not find the answer on Schwarzkopf’s official website. However, I found it on Henkel’s, their parent company’s, website:

  • “Henkel only ever uses such tests if required by legal regulations or if no accepted alternative test methods are available for obtaining the necessary safety data.”

Till now in Europe, animal testing is not required. So this means that both Henkel and Schwarzkopf test on animals in other continents.

Is Schwarzkopf owned by a parent that is not cruelty-free?

Schwarzkopf is owned by Henkel. As we saw earlier Henkel tests on animals, therefore Henkel is not cruelty-free.

Is Schwarzkopf certified cruelty-free?

Schwartzkopf is not certified cruelty-free. Also, PETA lists Schwarzkopf as an animal testing company.

Is Schwarzkopf cruelty-free?

I could stop here as till here we already know that even though they are launching vegan hair product ranges, Schwarzkopf is not cruelty-free both from their statement and from the PETA list. However, let’s get a hint of why Schwarzkopf is not cruelty-free.

Does Schwarzkopf sell in Mainland China?

Henkel is selling Schwarzkopf through a Chinese e-mall website. In addition, I could find a Henkel’s China headquarters address on the official Schwarzkopf page. So yes, Schwarzkopf sells in Mainland China and it could be that they did not work to avoid the pre-market animal tests requirements in China.

Which brands should I support instead?

If you are looking for a brand who is serious about their anti-animal-testing policy. Check my list of brands that are against animal testing.

Source: Schwarzkopf in Mainland China E-mall and Henkel animal testing policy as at 8.3.2020 


(a.k.a. Fiona Henschel) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.