Some months ago a reader asked me for cruelty-free alternatives for intimate products. Unfortunately, I did not know too as I barely need such a product. I have asked the question on a Maltese beauty group. One of the brands I was suggested was Apivita. As I could not find any cruelty-free certifications on the Apivita website, I decided to vet it by reaching out to the brand with my 9 questions before I pass on the information to my reader.
Unfortunately, Apivita did not specifically email me answers to each question. The reply was just a link to their Animal Testing Policy that left out half of my questions. I did try to reply, asking for more info about the missing answers. However, I received no more info.
Is Apivita certified cruelty-free?
No, Apivita is not certified cruelty-free.
Does Apivita test on animals?
No, Apivita does not test on animals.
“From our establishment in 1979, we chose not to test the safety, efficacy or environmental impact of our products and raw materials on animals.”
Do any of Apivita suppliers, manufacturers or any third parties they work with, test on animals?
Is Apivita owned by a certified cruelty-free parent?
No, Apivita is not owned by a cruelty-free parent company. According to Google, Apivita was bought by Puig. PETA does not list Puig as an animal testing brand. However, it does test some of its brands as brands that do test on animals.
Does Apivita sell cosmetics in China or any other country where animal testing is required?
No answer. However, I went to the country selector on its official website and did not find Mainland China. So it is possible that Apivita does not sell cosmetics in China.
What is Apivita’s cruelty-free status?
Apivita is a grey area brand. A grey area brand is a brand to avoid until its status becomes clearer.
Is Apivita vegan?
No answer. However, since Apivita is a grey area brand, it would not matter. Logically vegans avoid brands that might be supporting animal testing.
Which brands should I support instead?
DISCLAIMER: This is not a pr, affiliate, or sponsored post.
Source: Apivita Animal Testing Policy at 29.6.2021