Some months ago a reader asked me for cruelty-free alternatives for intimate products. Unfortunately, I did not know too as I barely need such a product. I have asked the question on a Maltese beauty group. One of the brands I was suggested was Apivita. As I could not find any cruelty-free certifications on the Apivita website, I decided to vet it by reaching out to the brand with my 9 questions before I pass on the information to my reader.
Unfortunately, Apivita did not specifically email me answers to each question. The reply was just a link to their Animal Testing Policy that left out half of my questions. I did try to reply, asking for more info about the missing answers. However, I received no more info.
Does Apivita test on animals?
- “From our establishment in 1979, we chose not to test the safety, efficacy or environmental impact of our products and raw materials on animals.”
It sounds like Apivita does not test on animals. It specifies that it doesn’t test from raw material to final product. However, nothing is mentioned on whether Apivita works with or sources raw materials from third parties that test on animals.
Is Apivita owned by a parent that is not cruelty-free?
According to Google, Apivita was bought by Puig. PETA does not list Puig as an animal testing brand. However, it does test some of its brands as brands that do test on animals.
Is Apivita certified cruelty-free?
- “Certifications by independent organizations and structures are not necessary or mandatory. Based on all the above, APIVITA ensures its compliance with EU regulations, developing products that are not tested on animals though it does not communicate this fact as a benefit.”
No Apivita is not certified cruelty-free.
Does Apivita sell cosmetics in China?
Apivita did not answer this question for some reason. However, I went to the country selector on its official website and did not find Mainland China. So it is possible that Apivita does not sell cosmetics in China.
Is Apivita cruelty-free?
To keep up with the EU regulations that Puig brands Apivita and Uriage pointed out to me, I redefined the definition of a cruelty-free brand. A cruelty-free brand is a brand that is certified cruelty-free by organisations such as PETA, Leaping Bunny, One Voice, etc. This means that Apivita is not cruelty-free. However, although a brand is not certified cruelty-free it could be that it avoids animal testing, so I would still promote it as a brand that does not support animal testing. In the case of Apivita, I can’t say that it falls under this category as it did not reply to my questions on whether third parties Apivita works with tested raw materials or formulas on animals. On the other hand, I cannot say that Apivita supports animal testing as I am not PETA and I don’t have proof that they do.
Therefore for now Apivita is a grey area brand. A grey area brand is a brand to avoid until its status becomes clearer.
Is Apivita vegan?
This is another question Apivita avoided answering. However, I assume Apivita is not vegan as its products are based on bee-derived ingredients. Maybe vegetarian but no answer was provided.
Which brands should I support instead?
DISCLAIMER: This is not a pr, affiliate, or sponsored post.
Source: Apivita Animal Testing Policy at 29.6.2021