Is Nioxin cruelty-free in 2021?

Is Nioxin cruelty-free?

Last week I have gone through the cruelty-free status of Wella. For this week I happened to have chosen another hair brand which is owned by Wella and Coty. Today I will be going through the cruelty-free status of Nioxin.

Let’s start.

Does Nioxin test on animals?

When I googled this question I got no result from Nioxin themselves. Nioxin doesn’t seem to target customers who care about animals. All I could find are answers from other cruelty-free bloggers. However, unless I am stuck, I prefer finding out on my own as a blog post could be outdated. So I have no answer to this question. Let’s move on the next questions.

Is Nioxin owned by a parent that is not cruelty-free?

Nioxin is owned by Wella which is owned by Coty. PETA lists both Coty Inc and Wella as a brand that supports animal testing.

Is Nioxin certified cruelty-free?

No Nioxin is not certified cruelty-free. PETA lists Nioxin as a brand that supports animal testing.

Is Nioxin cruelty-free?

We don’t need to really investigate further Nioxin is not cruelty-free as stated by PETA. However, we could get an assumption why in the next question.

Does Nioxin sell in Mainland China?

I went to their Salon Finder and found specifically “Mainland China” as a location in their country list. So Nioxin does sell in Mainland China. However, we now know that selling in China doesn’t automatically make you not cruelty-free anymore. There are ways to be cruelty-free and sell in Mainland China. It seems that Nioxin did not choose to do so.

Which brands should I support instead?

If you are looking for a brand that is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.

Source: Nioxin’s Official Website as at 20.4.2020 


(a.k.a. Fiona Henschel) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.