Is L’Oréal cruelty-free?

L'Oréal cruelty-free

L’Oréal proudly states that they are one of the first who stopped testing their products on animals. They had stopped animal testing 30 years ago. That’s great but then why isn’t L’Oréal cruelty-free? As we did with MAC cosmetics about a month ago, let’s go directly to the part where the answer is hinted.

Examining L’Oréal’s Animal Testing Policy

  • “Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China.
    We have the answer here. They wouldn’t need to write this sentence if they weren’t selling in countries such as China. They are specifying also that the authorities are the one who tests on animals and not the company. This is true. In China, the authorities test the products on animals before the products enter the Chinese market. They might also test again on animals, without notifying the company, after the product is already in the market. Although they are right, I see it as they are pointing fingers. Kind of “we still don’t test on animals, it’s the authorities who are testing our products”. If they want me to believe that their hands are clean, then they should retreat from China.
  • “L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing.”
    That’s nice but why not wait till animal testing is not required before start selling in China?
  • “Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up are no longer tested on animals.
    I would have no problem if ‘certain products’ were vegan. However, in 2019 ‘certain products’ are cruelty-free doesn’t seem acceptable. I wonder are they selling just these certain products in China or the whole range? Till I get an answer to this question, I would rather consider that L’Oréal tests on animals.

I haven’t pasted the whole L’Oréal animal testing policy or else this post will become long and boring. I try to go straight to the sentences where they hint us the answers with their play of words. From what I have been seeing right now, the first paragraphs from such companies are usually misleading. Since we tend not to read the whole page, they somehow write the first paragraphs in a way to make us believe that they are cruelty-free. It’s in the paragraphs after where I usually find the answer.


So the answer to whether L’Oréal tests on animals is no they don’t. However, L’Oréal is not cruelty-free. They agree to sell in China although they are aware that authorities test their products on animals. So until this improves I will still list L’Oréal under the list of brands that do test on animals.

Which brand policy would you like me to examine next? Do you have any questions with regards this post? Leave me a comment below or PM me.

Source: L’Oréal Animal Testing Policy as at 10/6/2019

DISCLAIMER: This is not an affiliate, pr or sponsored post.


(a.k.a. Fiona Vella) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.