Monday has become the official day where I clarify why a brand is or is not cruelty-free. What should I call this series? Brand status series? This week I will be featuring Shiseido. Shiseido is both a parent company and its own child company. This means that this brand owns brands some of which might be considered cruelty-free and some don’t. I could list its child brands at a future post like I once did with L’Oreal.
Does Shiseido test on animals?
- Shiseido has established a safety assurance system based on alternative methods and has discontinued animal testing in cosmetics/quasi drugs that are developed in April, 2013 or later. This excludes cases in which we must explain the safety to society.
In short, they are saying that they have stopped testing on animals since April 2013. However, in cases where animal testing is required for safety reasons, they do test on animals. So yes they do test on animals.
Is Shiseido cruelty-free?
The previous question kind of answered also this question. So no, I don’t consider Shiseido to be cruelty-free. However, if you need more convincing, let’s go further. Currently, most companies are not considered to be cruelty-free because they sell in China. In their animal testing policy, Shiseido did not specify that they sell in China. However, when you look for the language/country selector, you find the option to go to their China website. You might think that maybe they have a Chinese website but they are not selling in China. However, I would think, why going through the trouble and expense of getting their website translated to Chinese if they are not selling in China. Also, in the paragraph that I pasted, they did mention that they have to accept animal testing when it’s required. In Europe, animal testing it’s banned until now.
Which brands should I support instead?
If you are looking for a brand who is serious about their anti-animal-testing policy. Check my list of brands that are against animal testing.