Today I have decided to evaluate the cruelty-free status of a supermarket brand. We will be discovering if Pantene is cruelty-free and how to find it out. My aim is not only to tell you whether Pantene is cruelty-free but also so that you can come up with your own evaluation since it won’t be possible for me to evaluate every existing brand.
Is Pantene certified cruelty-free?
Pantene is not certified cruelty-free. Also, PETA lists Pantene as an animal testing company.
Is Pantene owned by a certified cruelty-free parent?
No, Pantene is owned by P&G (Procter & Gamble). PETA lists Procter & Gamble as an animal testing company.
What is Pantene’s cruelty-free status?
As PETA states that Pantene supports animal testing, this indicates that Pantene is not cruelty-free.
Which brands should I support instead?
If you are looking for a brand that is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.
Source: Pantene Mainland China website and Procter & Gamble animal testing policy as at 2.3.2020