Kérastase’s product packaging always reminded me of L’Oréal’s supermarket hair products. I had a feeling they were owned by L’Oréal. However, I had to check as it could be a L’Oréal cruelty-free alternative. As suspected Kérastase is owned by L’Oréal and their animal testing policy is just as bad.
Does Kérastase test on animals?
- “We are happy to confirm that the L’Oréal group of companies, which includes Lancôme, Redken, Garnier, Ralph Lauren, Giorgio Armani, Biotherm, Kérastase, and Vichy, as well as L’Oréal, has carried out no animal testing since 1989 on the entire range of its products.”
So Kérastase just like L’Oréal and some of its brands haven’t tested on animals since 1989. This means that Kérastase does not test on animals. However, we are not ready as this rarely means that a brand is cruelty-free. We have to dig deeper.
Is Kérastase owned by a parent that is not cruelty-free?
As we read earlier, Kérastase is owned by L’Oréal. PETA lists L’Oréal as an animal testing brand.
Is Kérastase certified cruelty-free?
On the contrary, PETA lists Kérastase as an animal testing brand.
Is Kérastase cruelty-free?
We already found out with the help of PETA that Kérastase is not cruelty-free. However, in case you want a hint on why PETA says so, let’s go a step further.
Does Kérastase sell in Mainland China?
Yes, the international Kérastase website has Mainland China in its list of countries. So my assumption is that although there are ways nowadays to avoid animal testing in Mainland China, Kérastase chose not to take that path.
Which brands should I support instead?
If you are looking for a brand who is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.