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Is Oriflame cruelty-free in 2022?

Oriflame, an MLM (Multi-Level Marketing) company has recently entered our market. At first, Oriflame was claiming to be cruelty-free. However, when I grabbed the attention of one of their representatives about why they should not say that Oriflame is cruelty-free, they no longer claimed it.

Is Oriflame certified cruelty-free?

No, Oriflame is not certified cruelty-free. PETA lists Oriflame as a brand that supports animal testing.

Is Oriflame owned by a certified cruelty-free parent?

No, it seems that Oriflame owns itself.

What is Oriflame’s cruelty-free status?

As PETA stated Oriflame is not cruelty-free.

Which brands should I support instead?

If you are looking for a brand that is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.


Source: Oriflame Animal Testing Policy and Oriflame Mainland China Shop as at 7.6.2020 

 

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