Is Rexona cruelty-free?

Is Rexona cruelty-free?

A few weeks ago I shared with you the cruelty-free status of Unilever brand Axe also known as Lynx. I had Rexona also in the pipeline. However, I decided to vary these cruelty-free status posts and investigate other brands from other companies in between.

Does Rexona test on animals?

  • “Most of our products reach consumers without testing any of their ingredients on animals.”
    This could mean that they test some of their products on animals.
  • “Where some testing is required by law or currently unavoidable, we aim to minimise the number of animals involved. ”
    Again, they are not denying that they test some of their products on animals.

So after reading these sentences, I have to say yes, Rexona tests on animals.

Is Rexona owned by a parent that is not cruelty-free?

Unilever owns Rexona. Although PETA claims that they are in progress of becoming cruelty-free, Unilever is not cruelty-free yet. PETA put Unilever together with other brands such as Avon in a middle list where the brand is neither cruelty-free nor animal testing. I prefer to make it simpler and say they are not cruelty-free. Then when they become cruelty-free I adjust, just in case they change their mind in the middle of the process.

Is Rexona certified cruelty-free?

No Rexona is not certified cruelty-free.

Is Rexona cruelty-free?

My answer is that Rexona is not cruelty-free.

Does Rexona sell in Mainland China?

On the Unilever Mainland China website, Rexona is one of the listed brands for the Mainland China market.  So from this information, I conclude that Rexona does sell in Mainland China under the Lynx brand name.

Are Rexona products in Mainland China are cosmetics?

As we know Rexona is a deodorant brand. As far as I can tell Mainland China considers deodorants as cosmetics. this it means that Rexona sells cosmetics in Mainland China.

Which brands should I support instead?

If you are looking for a brand who is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.

Source: Unilever Mainland China Website and Rexona Animal Testing Policy at 3.8.2020 


(a.k.a. Fiona Henschel) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.