Is TRESemmé cruelty-free?

TRESemmé is it cruelty-free?

It is starting to become a habit where on Mondays I examine the animal testing policies of brands. This week I chose to examine the animal testing policy of Unilever’s hair care brand TRESemmé. So let’s start.

Examining TRESemmé’s Animal Testing Policy

Although they wrote 3 paragraphs of text, I try to eliminate the fluff and get straight to the part which is important to this post.

  • “No animal testing is carried out in our own laboratories.”
    As we have seen in other animal testing policies that we have examined, the brand does not test on animals. Which is a good thing, but…
  • “In countries where local authorities test our products on animals, we are working with government scientists to help implement non-animal based methods.”
    They admit that they are selling in countries such as China. In countries such as China, it’s not the brand that tests on animals, it’s the country’s authorities that perform animal testing. Just like other brands that sell in China, they are claiming, that they are working with the authorities to find an animal-free method to test cosmetics for safety. However, this doesn’t exclude the fact that while they are doing this, they are allowing their products to be tested.

Does TRESemmé test on animals?

No, it does not, at least their laboratories do not. They do not give any information on whether their suppliers do, or whether they use results from animal tests performed by other Unilever brands. However, they state that TRESemmé does not on animals.

Is TRESemmé cruelty-free?

No, due to the fact that they sell in countries like China, they are not considered as cruelty-free. It might be true that TRESemmé does not test directly on animals. However, by selling in a market where they are aware that their products are going to be tested on animals, it makes them accomplices to animal testing.

Which brand policy would you like me to examine next? Do you have any questions with regards to this post? Leave me a comment below or PM me.

Source: TRESemmé Animal Testing Policy as at 21/7/2019



(a.k.a. Fiona Vella) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.