The last Nivea product I have bought was around 4 years ago. Till then I was under the impression that Nivea was. However, when I checked again I found out that PETA has started listing Beiersdorf (Nivea’s parent company) as tested on animals. Usually, PETA specifies whether some child brands test also on animals or not. However, in the case of Beiersdorf, they did not. So I assumed that all Beiersdorf brands are considered as not cruelty-free. As they say, better safe than sorry.
After gaining 4 years of experience in examining whether a brand is cruelty-free or not, I will be checking with you whether I was assuming wrong or not.
Does Nivea test on animals?
- “Beiersdorf, the organisation behind the NIVEA brand, does not test on animals. As a global company, all our affiliates including Australia and New Zealand, are aligned on this stance. We believe animal testing is not required to prove the safety and effectiveness of our products.”
Due to the ban in the EU, no brand which I examined until now says that it tests on animals. So from this paragraph that I pasted from their policy, I can say that no Beiersdorf and its brands do not test on animals.
Is Nivea cruelty-free?
- “In China, however, animal testing is mandated by law for the official registration and certification of the safety of certain product categories. In this case, the tests are conducted by local institutions authorised by the state, not by the companies selling the product.”
Before I tell you the answer, I have to inform you about the new criteria that I have recently discovered. China does not consider oral care products and soaps as cosmetics. This means that oral care products and soaps are not at risk of animal testing by authorities. So I switched to the Nivea Mainland China website to see if they are just selling just their soaps. In this case, I would consider them as cruelty-free. However, they seem to be offering lots of lotions and creams. So no, Nivea is not cruelty-free in my books. The reason is that they sell cosmetics like creams etc in Mainland China. As they are also stating Chinese authorities require animal testing. If remaining cruelty-free meant a lot to them, they would have kept it a priority over more profits and avoided China or just limit it to just their soaps.
Which brands should I support instead?
If you are looking for a brand who is serious about their anti-animal-testing policy. Check my list of brands that are against animal testing.