Is Wella cruelty-free in 2022?

Is Wella cruelty-free?

Since nearly everyone is worried about the appearance of natural hair colour or grey hair, due to lack of salon appointments, I thought of featuring a hair colour brand this week. I already covered Schwarzkopf’s cruelty-free status a few weeks ago but now it is Wella’s turn. If you are serious about living cruelty-free this post might help you stay away from brands like Wella and opt for cruelty-free and maybe vegan hair dye brands instead. You might now know the answer to whether Wella is cruelty-free but just in case you want to know why you can read further my explanation.

Is Wella certified cruelty-free?

No Wella is not certified cruelty-free. PETA lists Wella as a brand that supports animal testing.

Is Wella owned by a certified cruelty-free parent?

No, Wella is owned by Coty. PETA lists Coty Inc as a brand that supports animal testing.

What is Wella’s cruelty-free status?

As we have seen, PETA considers Wella as a brand that supports animal testing, so Wella is not cruelty-free.

Which brands should I support instead?

If you are looking for a brand that is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.

Source: Wella’s Official Website as at 13.4.2020 


(a.k.a. Fiona Henschel) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.