Is Wella cruelty-free in 2021?

Is Wella cruelty-free?

Since nearly everyone is worried about the appearance of natural hair colour or grey hair, due to lack of salon appointments, I thought of featuring a hair colour brand this week. I already covered Schwarzkopf’s cruelty-free status a few weeks ago but now it is Wella’s turn. If you are serious about living cruelty-free this post might help you stay away from brands like Wella and opt for cruelty-free and maybe vegan hair dye brands instead. You might now know the answer to whether Wella is cruelty-free but just in case you want to know why you can read further my explanation.

Does Wella test on animals?

When I googled this question I got no result from Wella themselves. All I could find are answers from other cruelty-free bloggers. However, unless I am stuck, I prefer finding out on my own as a blog post could be outdated. So I have no answer to this question. Let’s move on to the next questions.

Is Wella owned by a parent that is not cruelty-free?

Wella is owned by Coty. PETA lists Coty Inc as a brand that supports animal testing.

Is Wella certified cruelty-free?

No Wella is not certified cruelty-free. PETA lists Wella as a brand that supports animal testing.

Is Wella cruelty-free?

As we have seen, PETA considers Wella as not cruelty-free, so Wella is not cruelty-free. However, as usual, let’s get a hint on why Wella is an animal testing company.

Does Wella sell in Mainland China?

I could find a link to their mainland China website on Wella’s official website. However, since I am not based in China, it seems to redirect me to the International version whenever I click the China link. To double-check whether I am right about Wella selling in Mainland China, I went to their salon locator and selected Mainland China as a location. Then I typed Shanghai as a location and it listed 2 Wella salons that are located in Shanghai. So Wella does sell in Mainland China. However, you can be selling in China and be cruelty-free nowadays, not in the case of Wella it seems. Most probably they did not choose to find ways to avoid animal testing.

Which brands should I support instead?

If you are looking for a brand that is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.

Source: Wella’s Official Website as at 13.4.2020 


(a.k.a. Fiona Henschel) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.