Oriflame, an MLM (Multi-Level Marketing) company has recently entered our market. At first, Oriflame was claiming to be cruelty-free. However, when I grabbed the attention of one of their representatives about why they should not say that Oriflame is cruelty-free, they no longer claimed it.
Is Oriflame certified cruelty-free?
No, Oriflame is not certified cruelty-free. PETA lists Oriflame as a brand that supports animal testing.
Is Oriflame owned by a certified cruelty-free parent?
No, it seems that Oriflame owns itself.
What is Oriflame’s cruelty-free status?
As PETA stated Oriflame is not cruelty-free.
Which brands should I support instead?
If you are looking for a brand that is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.
Source: Oriflame Animal Testing Policy and Oriflame Mainland China Shop as at 7.6.2020
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