Is Oriflame cruelty-free?

Is Oriflame cruelty-free?

Oriflame, an MLM (Multi-Level Marketing) company has recently entered our market. At first, Oriflame was claiming to be cruelty-free. However, when I grabbed the attention of one of their representatives about why they should not say that Oriflame is cruelty-free, they no longer claimed it. Today, I will explain to you what I explained to her but more in detail, as usual.

Does Oriflame test on animals?

  • “Oriflame does not conduct or request animal testing to substantiate the safety or efficacy of any of its products or ingredients at any stage of the product development process”
    At first, they claim that not to test or ask anyone to test for them on animals, BUT…
  • “Oriflame must abide by the laws and regulations of the countries in which it operates and some countries require test data gained through animal testing in order to legally register the products in that market.”
    They point out that they sell in some countries that require data extracted from animal testing. It hints more that Oriflame tests on animals.
  • “Where we cannot do so, we must reluctantly submit the products for additional testing, which may include animal testing.”
    Here they claim that they try to convince authorities not to force them to test on animals but when the authorities don’t agree with alternatives, they have to test on animals “against their will”. They make us think that there was no other way when I could think of two other ways how to avoid this. One is to avoid selling in countries that require animal testing. The second option is to sell to such countries without being based there. However, they prefer the fast and more profitable way rather than the slow and ethical way.

A cruelty-free blogger I follow considers all MLM companies as not cruelty-free as they are mainly focused on fast profits. However, since every company’s goal is to eventually make money, for now, I treat MLM same as I treat other companies.

Is Oriflame owned by a parent that is not cruelty-free?

It seems that Oriflame owns itself.

Is Oriflame certified cruelty-free?

No, Oriflame is not certified cruelty-free.

Is Oriflame cruelty-free?

PETA lists Oriflame as a brand that supports animal testing. I agree with PETA in this case, as from what we have read, Oriflame is not cruelty-free. Usually, those statements are worded in that way because a brand is selling cosmetics in Mainland China. However, let’s for a moment assume that they put it there just in case and not really because they are selling in China and let’s answer the next questions.

Does Oriflame sell in Mainland China?

Yes, Oriflame sells in Mainland China.

Are Oriflame products in Mainland China are cosmetics?

Only soaps and oral care products are not cosmetics in Mainland China. The rest is cosmetics and are at risk go through animal testing by the authorities without warning the company. Companies selling in Mainland China know this. However, they either think that the authorities would not need to confiscate their products and test them on animals, or they just don’t care.  When I checked Oriflame’s Shanghai (Mainland China) registered online shop, I could find practically all types of cosmetics such as makeup, skincare, body care, hair care, perfumes and man products. So yes, Oriflame sells cosmetics in  Mainland China.

Which brands should I support instead?

If you are looking for a brand who is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.

Source: Oriflame Animal Testing Policy and Oriflame Mainland China Shop as at 7.6.2020 



(a.k.a. Fiona Vella) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.