Is Johnson’s Baby cruelty-free in 2021?

Is Johnson's Baby cruelty-free?

Now that I am a missus, the next step would be planning a family. Not to decide on things last minute as I had to do with wedding preparations, I am starting to learn what baby brands are cruelty-free and what isn’t. Today I will investigate the cruelty-free status of the most popular baby “care” brand in the market. In case you never heard of it, it’s Johnson’s Baby. Apart from it is not considered as cruelty-free, I read many lawsuits about the toxicity of their products. Now you understand why I put care in quotes.

Does Johnson’s Baby test on animals?

  • “We do NOT conduct animal testing on any of our cosmetic products except in the rare situation where governments or laws require it.”
    The first half of this sentence made me believe that they don’t test on animals. The second half convinced me that Johnson’s Baby test on animals. If I had to close one eye on this, I would have to consider every brand to be cruelty-free. The reason being that governments requesting animal testing is the only reason why there are still brands that support animal testing.

Is Johnson’s Baby owned by a parent that is not cruelty-free?

Johnson & Johnson owns Johnson’s Baby. Kind of obvious in my opinion. PETA claims that Johnson & Johnson is not cruelty-free.

Is Johnson’s Baby certified cruelty-free?

Quite the opposite really, PETA claims that Johnson’s is not cruelty-free. This also means that Johnson’s Baby is not certified cruelty-free.

Is Johnson’s Baby cruelty-free?

No, as PETA states Johnson’s Baby is not cruelty-free. Johnson’s Baby and Johnson’s are the same company. I added the baby part as most people know this brand for its baby products. We can get a hint on why it is not cruelty-free.

Does Johnson’s Baby sell in Mainland China?

I went to the UK website from where I pasted their animal testing policy above. Then I changed the suffix of the domain to where I found Johnson’s Baby Mainland China range. So it seems that Johnson’s did not avoid the pre-market animal testing requirements when they entered the Mainland China market.

Which brands should I support instead?

If you are looking for a brand that is serious about its anti-animal-testing policy. Check my list of brands that are against animal testing.

Source: Johnson’s Baby animal testing policy and Johnson’s Baby Mainland China Website at 14.9.2020 


(a.k.a. Fiona Henschel) Malta-born blogger. I have been blogging during these last 6 years on my cruelty-free lifestyle including recipes, beauty and makeup products that I discover, receive, buy and try.